The end of the Post Office queue? Self service at the heart of new store concept

category: Trends

sectors: Technology

Those wasted lunch breaks in the Post Office queue could become a distant memory as the Post Office unveil a radical tech-based overhaul to their branch concept.

Those wasted lunch breaks waiting in the queue could become a distant memory as the Post Office unveil a radical tech-based overhaul to their branch concept, created in partnership with Retail Design outfit Edge. The heritage service brand is taking inspiration from the likes of Argos and Apple and using digital tools to re-imagine the in-store experience. 

The Post Office is using its design lab to road test concepts including Waitrose-style collection lockers, video booths offering remote advice on financial services and interactive touch screens promoting Post Office products. Government services are given a paper-free upgrade with self-service iPad kiosks where customers can apply for licenses.  The barrier between staff and customer has been torn down, with shop floor based service taking the place of the traditional service counter.

Pete Markey, the Post Office’s newly appointed chief marketing officer, says:

“The concept store is very modern and progressive; it’s still the Post Office that you know and love but you can see how it’s changing.”

Offering flexible self-service options, while championing old fashion face-to-face assistance is a key store design theme for innovative bricks and mortar brands. Discover how MoneyCorp has embraced this trend in their ambitious Heathrow T2 branch format or explore our Self-Service App picks.