Design your own Ralph Lauren polo shirt using iPads in Selfridges

Using an app, shoppers are able to customise their own polo shirts, choosing from a range of styles, sizes, colours, and logos, and even have the option to add their own name.

Empowering the customer to discover his inner-designer, this is a great way to increase engagement levels in-store.

The elegant white Bouncepad Floorstanding iPad holder stands tall next to the colourful array of clothing, at an angle that is ideal for user interaction.